Ok. I realized my twitter statement needs more than 140 characters to explain fully. So here it goes…

We are in 2010. It is absolute bullshit for LBSeseseses to default their revenue model to 80’s general advertising mentality. Instead of selling blanket checkin offers which treat each person equally or selling offers to 1 person who may be the mayor but maybe not the most influential, we should be utilizing the data we have! We have so much data at our disposal and thats where small biz offers can truly have ROI. 

These LBS services have good technology and growing user bases filled with user data and they are defaulting to old school advertising mindsets.

This is not a privacy issue. No data will be shared. This is a segmentation issue. This is a use of data for quality not just quantity.

Sigh.

P.S. Rant #1: What is the plural of LBS?!!!!
P.P.S. Rant #2: If these services don’t find real business relevance within small business quickly, they will not succeed.

Thanks to @schneidermike @craigsheppard @logicalmoron @megancarriker for the twitter discussion.